VISION & MISSION AND VALUES
Vision
Our vision is to become one of the leading fruit growers and fruit juice suppliers in Europe.
Mission
Healthy fruits for healthy generations.
People Oriented
We grow healthy fruits for healthy generations, and our fruits go though 600 different analyses before being marketed as fresh fruit or processed as fruit juice at our plants. We hold people at the centre of all our activities, from our orchards to our plants, employees to customers and consumers.
Reliability & Honesty
The entire cultivation process of our responsibly grown fruit is managed by an integrated ERP IT system. Our fruits are Responsibly Grown, sensitive to human beings, to nature and to land with international GlobalG.A.P and Turkish Good Agricultural Practices certificates.
In 2016, tests carried out by Ege University Department of Food Engineering at our farms and packaging plants, once again confirmed our fruit to be “residue safe”. Doal thus became the first brand in Turkey to hold this certification.
Social Responsibility
At Anadolu Etap, we practice Responsible and Controlled Agriculture, recognizing that leaving a more livable world for future generations is a social responsibility. In this regard, we work to produce healthy, high-quality products and create a sustainable ecosystem by using energy and water resources efficiently.
We have created an exemplary model in the employment of seasonal migrant workers through the living and working conditions we have established. We are the first agricultural company in Türkiye to provide uninterrupted education to the children of seasonal agricultural workers (MİÇO) by opening daycare centers on our own farms.
Because agriculture is a critically important sector for women's participation in the workforce, Anadolu Etap ensures that approximately 60% of our seasonal workers are women. Since we highly value the added value created by women, we conduct regular training programs within the AgroAcademy to increase the number of qualified female employees.
Sustainability
As the very first agricultural company to publish the Sustainable Agriculture Principles in August 2014, we consider social, economic and environmental sustainability as the most important value in all our operations. By investing in agriculture and agriculture based industry, we are taking responsibility for the future generations and maintaining an ecological balance. We are supporting the needs of the future generations and the development of the regions in which we operate while preserving natural resources.
We invest in the land and our farmers and support our farmers and their children with education and scholarships. We are sustaining our mission of giving back to the land what we have earned from it.
Entrepreneurship & Innovation
Our journey started with our very first sapling on April 23, 2011, and now continues with 3.5 million trees on 2.100 HA of area. As Anadolu Etap, Turkey’s largest fruit and fruit processing company, we have kept our promise to our consumers with our brand.